The course took place in the spring of 2021. In this course, we were commissioned by Eezy Kevytyrittäjät. The client wanted us to implement marketing content aimed at the target group of students, which also included an emotive promo video. Almost 50 students participated the course and the class was first divided into groups of six. The concept design was carried out as a team and the client chose the best idea, which was implemented in practice. Eezy Kevytyrittäjät chose our group as the winner and the video we designed was produced and used in their marketing! Personally, I worked especially in discussing the main message and insight, as well as brainstorming the video script. The visual look of the PowerPoint was also my creation.

​

In this course, I learned most about project management and the video production process, from script to completed product. The end result was a video that Eezy Kevytyrittäjät published on their own social media channels in September 2021. We received a grade of 5 for the course.

​

Our concept idea

​

Link to the video  

​

Course: Krea Community - Learn to become a community manager

​

Contents

• Media planning and trends 

• Visual communication and storytelling

• Strategic brand development