This assignment was part of a creative writing course. It included creative writing and content production. The projects were carried out individually. At this time we had Fermasin as our client. The task was to crystallize the brand strategy. In addition, the task was to consider appropriate channels and content recommendations, and finally, to create a brand story that embodies the brand strategy. In this course assignment, I learned more about brand strategies and storytelling. I got a course grade of 5.

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Link to my work.

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Course: Krea Content - Copywriter and Content Producer Course

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Contents

• Basic concepts of advertising writing

• Advertising planning process

• Creative design and brainstorming methods

• Advertising writing strategies and techniques

• Correct language